New Hackspace Foundation Branding

very cool… and having fun playing with the code :slight_smile:

Noting that the second brief (those were the first draft) was specifically to get away from the rotated H, as it’s not common to all spaces in the UK and we may as well try for something new.

I’ll dig out the second drafts later today, and I’ve just chased matt again.


thinking ahead - how are we finally going to make a decision on a logo?

I can see two obvious options:
a) if it’s before there are formal members, then it could be a vote from whoever is interested/participating on discourse
b) if it’s after we have formal members, then it should be a vote from the members (assuming we’ve given spaces enough time to join up and thus participate)

Option a) is fairly simple and doesn’t require memberships to be in place first, but doesn’t put any kind of rigour on who participates. Option b) requires memberships to be in place first, but would have rigour on participation.

Given slow pace on developing options, I’d favour option b. What do others think? are there other options?

The current directors make a decision, which can be changed later when there are formal members?

Maybe just let folks who are interested take a poll?

raises hand from the back corner

I rather like the tilted H and am enjoying just about all of the variations on the theme.

Should we split this into another working group of interested parties?

good idea… that’s seems to be working well for other areas (e.g. web, HOM)

with that in mind… could people shout here if they’d want to be involved in ongoing development/selection of the new logo (and later the associated brand materials/guidelines)

/me wonders if there’s about to be a flood of names :slight_smile:

I’d certainly want to help guide it and give advice, although I’m not
really up to doing much design work at the moment.

Anyone want to do another telegram for this?

Please, no more communication channels. Can we just keep it here.

Secondly: Can we hold off on this until I’ve actually heard back from the person who has put substantial amounts of time in for free. I’d rather not trample all over someone who is already working on it.


Not trying to trample… just keen to see some progress as it’s been 5 months since we last saw any output. You mentioned above a 2nd iteration from Matt - is that something you can share?

edit: reflecting on this… what aspect do you see as doing the trampling? coming up with additional logo ideas? the idea of a working group? the idea of making decisions before Matt has shared the next iteration?

Trample was probably not the best word, I was trying to say “avoid work duplication”. Specifically I was just trying to stop people running around and spending loads of time on logos only for him to drop a fully formed bit of work on our lap tomorrow.

While yes, it has been 5 months, it’s also (until very recently) been 5 months since a lot of things were worked on - we’re not exactly rushing this :wink:

Will update as soon as I hear back from him and we know what the situation is.

Zero issue with a working group, but I do think whatever logo is chosen should probably be voted on by representatives of as many spaces as possible.

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cool, much clearer - thanks

ref decision making - sounds like option b, if only cos of lack of appetite to do a.

Love that stronger connections are made and changed between points.

+1 for fed network type logo. Including Option 2 Seen @axford post.

An H made of Hs ?

It came to me over breakfast, so this is just a quick sketch


Not sure it how well it scales (to an website icon etc)… looks neat tho :wink:

Hey folks, sorry to poke a sleeping dog. I find the current logo quite offensive (I am sure it was utterly unintentional) it’s very right wing. I think we could probably go for an entirely new logo (doesn’t even need an H) that is a better banner to march under… for want of a less nazi ideal.

Maybe something not rotated at 45 degrees and in a circle in primary colours and especially not with crossed hammers on it.

I mean, even a roll of duct tape would be a better more healing logo?

I welcome more thoughts on this and schooling in why I am wrong.


I agree with the point that this logo isn’t great, the conversations got bogged down hoping Matt Brown (I believe) would be able to pull something out of his hat for us.

Although personally I feel the hammers are an improvement on the original Hackspace logo used since the early days by spaces like London Hackspace and Nottingham. These logos are all a derivative of each other.

Looking back now it would be good to have had a way of spaces using the mark without just resorting to different colours.

The major issue with the mark is that it is meaningless to anyone outside those who already know what it is, and that it’s use of a reversed out circle as the outline mean the shape is not very distinct.

All this being said logo design, especially icons are a specialist area, I really hope we don’t go back to the everyone design their own suggestions of what they think is nice and maybe we think about appointing a proper designer with some of the money recently donated?

Happy to help with suggestions for some designers if needs be.

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I’ve been having a think and I can see my horror at the logo is not the right approach. So here rather than horror I’d like to present some thinking.

I believe that the UKHF should have few clear objectives of which two are very clear to me.

The first is facilitating things for the membership, member spaces and helping hackerspaces and makerspaces in the UK collaborate and reach a high standard in terms of functionality, diversity and best practice etc an inward looking role.

The second and very important is that it should also be the outward face of the movement, should look to be a shining, professional beacon of an organisation, agile and well placed to represent the movement at the highest levels, including governmental and stand shoulder to shoulder with serious organisations, media outlets, governmental departments, large charities, local governments and so on.

To that end I call for us to go out and seek a designer from outside of the organisation to create a brand that in years to come we would be proud to have.

I really like how spaces can make their own branding, I feel the foundation itself, should have a slightly more polished look.